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Super Bowl now a ladies game?
Feb. 3, 2008 – They’ve been shelling out big bucks for Super Bowl commercials for years, but advertisers are finally wising up to an important advertising truth: Women are tuned in. More than 35...
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Pittsburgh Passion tell it like it is
April 19, 2008 – We’ve been paying a lot of attention to women’s football lately. Partly because our latest book, Playing with the Boys, is about a high school girl who plays football. But also because...
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Pop Up Spaces – Nike & Quiksilver set up temporary digs
October 9, 2008 – Calling all Hollywood hipsters. You’ve probably noticed an increase in temporary retail installations, from gallery-like shopping spaces with one-off exhibitions to mobile units...
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Star in the new “Me, Myself” adidas campaign
Adidas has put together a cool campaign called “Me, Myself” to support the launch of their new women’s apparel website. What makes it cool? You could be the new face of adidas and star with WNBA MVP...
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ESPN: The High School
Why wasn’t a school like this around when I was in high school? ESPN and the New York City Department of Education announced they are teaming up to create a new high school focusing on the business...
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Women’s pro soccer league to allow in-game ‘tweets’
I admit it – I’m addicted to Twitter. So it comes as good news that while in-game Twitter posts might be a technical foul of sorts in the NBA, at least one sports league is embracing the idea of having...
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Nike+: Men vs Women challenge
Haven’t seen this in the U.S. but in Europe, Nike has launched an integrated campaign called “Men vs. Women.” The goal is to motivate athletes to enjoy running in completely new ways. With Gnarls...
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Marketing sports stars: men vs. women
With the World Figure Skating Championships taking place in Los Angeles right now, it’s interesting to note that skating is one sport where the ladies outperform the men when it comes to media and...
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Pretty Healthy: Selena Gomez teams up with Borden to give milk a fresh face
While other Disney stars are out promoting their new singles or sitcoms, Selena Gomez is busy promoting a healthy lifestyle. The “Wizards of Waverly Place” star has partnered with Elsie The Cow and...
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Mending bumps & bruises: The objectification of female athletes
“Girls playing sports is not about winning gold medals. It’s about self-esteem, learning to compete and learning how hard you have to work in order to achieve your goals.” — Jackie Joyner-Kersee Okay,...
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